Digital Payment Solution (Jolof)
Jolof is a mobile app revolutionizing international finance.
Overview
Jolof is a mobile app revolutionizing international finance. It empowers users to buy and sell foreign currency through peer-to-peer exchanges, facilitating easy transfers of both foreign and local currency. Additionally, it simplifies the process of paying international tuition fees for students by connecting them directly with their schools.
Problem Statement
Inaccessible Currency Exchange Options: Users face difficulties accessing foreign currency through traditional Bureau de Change services, leading to dissatisfaction and inconvenience.
International Payment Process: Students face difficulties when paying international tuition fees. How can we streamline the tuition payment process and improve the connection with educational institutions?
Difficulty in Sending Foreign Currency Abroad: Users encounter obstacles when trying to send foreign currency to someone abroad, resulting in delays and complications in international transactions.
Role
UI/UX Designer
I was responsible for designing a user-friendly mobile app and web app that helps users exchange currency, an admin dashboard to manage the app, a website landing page to attract users, and a view for institutions to monitor student payments from abroad. My focus was on making everything easy to use and visually appealing
Tools
Figma
Photoshop
Jira
Project Timeline
8 weeks
Goals
Simplifies foreign currency access, exchange, and international transactions,
Facilitate seamless tuition fee payments for students through strategic partnerships with international schools.
Target Audience
Currency Traders: The primary audience includes individuals who need foreign currency for various payments or those looking to convert one foreign currency into another.
International Transfers: Another key audience comprises people who regularly transfer money abroad, such as expatriates or individuals supporting family members overseas.
International Students: A significant segment of the target audience consists of international students facing challenges in paying their tuition fees.
Solutions
Peer-to-Peer Currency Exchange: Create an intuitive and secure P2P currency exchange platform within the app, fostering trust, transparency, and accessibility. Empower users to exchange foreign currency with one another easily.
Integration with International Schools: Forge partnerships with international educational institutions to enable hassle-free tuition fee payments through the app, providing students with a seamless way to fulfill their financial obligations.
Streamlined International Transfers: Implement features that simplify the process of sending foreign currency abroad, reducing delays and complications in international transactions.
User Research
Our user research process was streamlined as we already had a well-defined target audience and knew the companies offering similar solutions. We created a competitive analysis, where we compared companies offering similar services. Additionally, we gathered feedback from users who had experience with these products, uncovering valuable insights into their pain points and preferences
Pain Points
Sending money overseas should be fast and affordable
Delays in international payments cause confusion and stress.
Unexpected fees during the payment process disrupt my budget.
I'm always on the lookout for the best exchange rates to make a profit
I need a convenient and low-cost solution for paying international tuition fees
Providing financial support to family and friends abroad is a top priority
I appreciate receiving notifications when my family members receive the funds, offering peace of mind
Issues with the payout network or exchange rate fluctuations stress me ou
Competitive Research Analysis
We decided to use the swot (strengths, weaknesses, opportunities and threats ) framework to properly gauge each competitor. This framework was used for 4 different platform
User Persona
After conducting audience research, we developed a user persona to better understand their needs and pain points. This persona helps us focus on user-centric design by highlighting key requirements and frustrations.
Empathy Map
I employed the empathy map to gain a deeper understanding of our users' thoughts, feelings, actions, and expressions.
User Flow
Our goal was to enhance the user experience by simplifying the journey, minimizing clicks, and identifying potential user roadblocks. We carefully mapped out the navigation, optimizing it for a smoother and more efficient experience
Information Architecture
Upon analyzing user needs, I iterated on the information architecture that aligns with users preferences. This structured framework ensures content organization and navigation are user-friendly while addressing potential usability challenges.
Wireframe
In response to user feedback, I went ahead to design high-fidelity wireframes that translate their needs into a visual interface. These wireframes serve as the blueprint for our design, ensuring a user-friendly and efficient user experience.
High Fidelity
Building on wireframes and user input, I designed high-fidelity screens that provided a polished, visually engaging user interface. Additionally, I created mockups and explanatory videos using After Effects to demonstrate the interactive elements and user flow, enhancing the clarity of the design implementation.
